IFinancial Services
Project for the implementation of a platform for a single repository of data on people and potential customers in the area of corporate marketing. The main objective of the project was to achieve the optimization of campaigns through the application of Machine Learning models on an initial DNA of people. This DNA is based on the browsing data (cookies) of potential customers on the bank's websites and the integration of this information with information from DMPs.
PROJECT ACTIVITIES
- Creation of Marketing Data Hub platform.
- Real Time ingestion of user activity through web content systems.
- DNA composition of individuals applying taxonomies applied to the business.
- Integration with DMPs for DNA enrichment:
- Selection
- Integration
- Machine Learning Models
